Write a short, descriptive response to the following essay prompts in a single document. Cite the textbook and at least one other source from the CSU Online Library relative to business or management theory. Be concise and specific (not wordy). Begin with an introduction that explains, in general terms, a few steps involved in collecting data for your chosen research topic, and then relate two ethical considerations for research measurement to your chosen research topic. Review pages 145–155 in the textbook. Explain the role of reliability and validity in research design. Relate this to a personal research area of interest. Each response must be double-spaced and at least one page in length for a total of two pages for both, not counting the title page and reference page. Use APA format for your paper, including all references and in-text citations.