1.After reading his “Letter from a Birmingham Jail,” and watching the movie “Hope & Fury,” discuss the specific public relations techniques that Martin Luther King Jr. used to force America to confront segregation and racism.
2. Analyze a TV or YouTube ad of your choice, using the 5 strategies. First, briefly describe the ad, so I’ll know which one you are talking about, then list the five strategies and describe how your ad uses each one. Use the ads in the lecture as a guide, and refer to the 5 Strategies Handout.
3.Create a magazine cover (collage, drawing, Photoshop, whatever). Think of a particular segment of the mass audience that could be served by a magazine but doesn’t seem to be, and create a magazine for that audience. In a short paragraph, describe the audience, and the advertisers that you would want to sell that audience t