Discussion 1
“Pricing and Globalization Strategies” Please respond to the following: Using the Internet or Stayer databases, analyze pricing techniques for established products and services. Next, select and explain the pricing strategy you would use for a business. Within your response, you should also identify three (3) objectives this strategy seeks to achieve. Discuss three (3) strategies you could use for the development of a successful website to support a new business. Be specific in stating how these strategies will help the company achieve its goals.
Discussion 2
“Bootstrap Marketing and Advertising” Please respond to the following: Using the Internet or Stayer databases, find three (3) examples of bootstrap marketing strategies. Next, develop a bootstrapping marketing idea that will help promote a small business at a minimal expense. Be creative and thorough in developing the idea for this implementation. Assume you have an advertising budget of $1,500 to invest in a campaign promoting an upcoming “sale” or special event for your business. Your target customers are 25- to 45-year-old individuals with higher-than-average disposable income. Explain where you would invest your advertising budget and how you would generate free publicity to extend your advertising budget.
Assignment 1
Project Proposal Due Week 6 and worth 150 points
You have been selected to be the project manager (for a project of your choice). The project you choose here will be used again in Assignment 4 (Week 10) and you may be asked to reference this project in subsequent weekly discussions. The project that you decide to use should meet the key criteria of a project, such as (a) having a beginning and an end; (b) results in something being delivered to someone; (c) requires a series of activities that must be done to complete the project; and (d) requires resources (e.g, people, materials) to complete the work. The project can be one of a personal or professional nature.
Write a two to three (2-3) page paper in which you define the scope of your chosen project. In your paper you must:
1. Provide a brief summary of your chosen project.
2. Describe at least three (3) project goals and three (3) project objectives.
3. Identify the key customer(s) and at least two (2) stakeholders for your project. Remember, you are delivering the project to your customer(s); however, there are others (stakeholders) who have a vested interest in your project.
4. Describe at least three (3) key milestones and /or deliverables for your project.
5. Describe a high-level timeline that includes key tasks and deadlines.
6. Estimate the project’s overall cost and any key staffing and non-staffing resources needed.
7. Examine your project’s greatest challenge and provide a recommendation for addressing the challenge in question.
8. Format your assignment according to the following formatting requirements:
. Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page is not included in the required page length.
Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric:
| Points: 150 | Assignment 2: Project Proposal | ||||
| Criteria |
Unacceptable Below 60% F |
Meets Minimum Expectations
60-69% D |
Fair 70-79% C |
Proficient 80-89% B |
Exemplary 90-100% A |
| 1. Provide a brief summary of your chosen project.
Weight: 12% |
Did not submit or incompletely provided a brief summary of your chosen project. | Insufficiently provided a brief summary of your chosen project. | Partially provided a brief summary of your chosen project. | Satisfactorily provided a brief summary of your chosen project. | Thoroughly provided a brief summary of your chosen project. |
| 2. Describe at least three (3) project goals and three (3) project objectives.
Weight: 13% |
Did not submit or incompletely described at least three (3) project goals and three (3) project objectives. | Insufficiently described at least three (3) project goals and three (3) project objectives. | Partially described at least three (3) project goals and three (3) project objectives. | Satisfactorily described at least three (3) project goals and three (3) project objectives. | Thoroughly described at least three (3) project goals and three (3) project objectives. |
| 3. Identify the key customer(s) and at least two (2) stakeholders for your project.
Weight: 13% |
Did not submit or incompletely identified the key customer(s) and at least two (2) stakeholders. | Insufficiently identified the key customers and at least two (2) stakeholders. | Partially identified the key customers and at least two (2) stakeholders. | Satisfactorily identified the key customers and at least two (2) stakeholders. | Thoroughly identified the key customers and at least two (2) stakeholders. |
| 4. Describe at least three (3) key milestones and /or deliverables for your project.
Weight: 13% |
Did not submit or incompletely described at least three (3) key milestones and /or deliverables for your project. | Insufficiently described at least three (3) key milestones and /or deliverables for your project. | Partially described at least three (3) key milestones and /or deliverables for your project. | Satisfactorily described at least three (3) key milestones and /or deliverables for your project. | Thoroughly described at least three (3) key milestones and /or deliverables for your project. |
| 5. Describe a high-level timeline that includes key tasks and deadlines.
Weight: 13% |
Did not submit or incompletely described a high-level timeline that includes key tasks and deadlines. | Insufficiently described a high-level timeline that includes key tasks and deadlines. | Partially described a high-level timeline that includes key tasks and deadlines. | Satisfactorily described a high-level timeline that includes key tasks and deadlines. | Thoroughly described a high-level timeline that includes key tasks and deadlines. |
| 6. Estimate the project’s overall cost and any key staffing and non-staffing resources needed.
Weight: 13% |
Did not submit or incompletely estimated the project’s overall cost and any key staffing and non-staffing resources needed. | Insufficiently estimated the project’s overall cost and any key staffing and non-staffing resources needed. | Partially estimated the project’s overall cost and any key staffing and non-staffing resources needed. | Satisfactorily estimated the project’s overall cost and any key staffing and non-staffing resources needed. | Thoroughly estimated the project’s overall cost and any key staffing and non-staffing resources needed. |
| 7. Examine your project’s greatest challenge and provide a recommendation for addressing the challenge in question.
Weight: 13% |
Did not submit or incompletely examined your project’s greatest challenge and did not submit or incompletely provided a recommendation for addressing the challenge in question. | Insufficiently examined your project’s greatest challenge and insufficiently provided a recommendation for addressing the challenge in question. | Partially examined your project’s greatest challenge and partially provided a recommendation for addressing the challenge in question. | Satisfactorily examined your project’s greatest challenge and satisfactorily provided a recommendation for addressing the challenge in question. | Thoroughly examined your project’s greatest challenge and thoroughly provided a recommendation for addressing the challenge in question. |
| 8. Clarity, writing mechanics, and formatting.
Weight: 10% |
More than 8 errors present | 7-8 errors present | 5-6 errors present | 3-4 errors present | 0-2 errors present |
Assignment 2: Feasibility Analysis Due Week 6 and worth 135 points
“A feasibility analysis is a chance to open your eyes, ask yourself some very tough questions, then check to see whether your idea, as originally conceived, needs to be modified,refocused, or changed dramatically. (Or perhaps even scrapped altogether.)” (Abrams, as cited in Scarborough & Cornwall, 2015, p. 237).
With this assignment, you will be addressing the fundamental question: Does this business have profit potential?
Referring to the same business you either started or purchased in the first assignment, write a three to four (3–4) page paper in which you:
1. Conduct a feasibility analysis in which you research:
1. Industry and Market Feasibility
2. Product or Service Feasibility
3. Financial Feasibility
4. Entrepreneurial Readiness
2. Based on your assessment, does the business idea need to be modified, changed significantly, or abandoned? (Note: If you abandon the business idea, then you will need to select and analyze a new business that has profit potential.)
3. Include at least two (2) references outside the textbook.
Your assignment must follow these formatting requirements:
· Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
· Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
The specific course learning outcomes associated with this assignment are:
· Describe and analyze the necessary activities and key decisions to start a small business.
· Use technology and information resources to research issues in small business management.
· Write clearly and concisely about small business management using proper writing mechanics.
Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric.
| Points: 135 | Assignment 2: Feasibility Analysis | ||||
| Criteria | Unacceptable Below 60% F | Meets Minimum Expectations 60-69% D | Fair 70-79% C | Proficient 80-89% B | Exemplary 90-100% A |
| 1. Conduct a feasibility analysis in which you research: Industry and Market Feasibility; Product or Service Feasibility; Financial Feasibility; and Entrepreneurial Readiness. Weight: 50% | Did not submit or incompletely conducted a feasibility analysis in which you research: Industry and Market Feasibility; Product or Service Feasibility; Financial Feasibility; and Entrepreneurial Readiness. | Insufficiently conducted a feasibility analysis in which you research: Industry and Market Feasibility; Product or Service Feasibility; Financial Feasibility; and Entrepreneurial Readiness. | Partially conducted a feasibility analysis in which you research: Industry and Market Feasibility; Product or Service Feasibility; Financial Feasibility; and Entrepreneurial Readiness. | Satisfactorily conducted a feasibility analysis in which you research: Industry and Market Feasibility; Product or Service Feasibility; Financial Feasibility; and Entrepreneurial Readiness. | Thoroughly conducted a feasibility analysis in which you research: Industry and Market Feasibility; Product or Service Feasibility; Financial Feasibility; and Entrepreneurial Readiness. |
| 2. Based on your assessment, does the business idea need to be modified, changed significantly, or abandoned? Weight: 35% | Did not submit or incompletely explained, based on your assessment, whether or not the business idea needs to be modified, changed significantly, or abandoned. | Insufficiently explained, based on your assessment, whether or not the business idea needs to be modified, changed significantly, or abandoned. | Partially explained, based on your assessment, whether or not the business idea needs to be modified, changed significantly, or abandoned. | Satisfactorily explained, based on your assessment, whether or not the business idea needs to be modified, changed significantly, or abandoned. | Thoroughly explained, based on your assessment, whether or not the business idea needs to be modified, changed significantly, or abandoned. |
| 3. Two (2) references outside the textbook Weight: 5% | No references provided | Does not meet the required number of references; all references poor quality choices. | Does not meet the required number of references; some references poor quality choices. | Meets number of required references; all references high quality choices. | Exceeds number of required references; all references high quality choices. |
| 4. Clarity, writing mechanics, and formatting requirements. Weight: 10% | More than 8 errors present | 7-8 errors present | 5-6 errors present | 3-4 errors present | 0-2 errors present |