Pricing and Globalization Strategies" Examine your project’s greatest challenge and provide a recommendation for addressing the challenge in question.

Discussion 1
“Pricing and Globalization Strategies” Please respond to the following: Using the Internet or Stayer databases, analyze pricing techniques for established products and services. Next, select and explain the pricing strategy you would use for a business. Within your response, you should also identify three (3) objectives this strategy seeks to achieve. Discuss three (3) strategies you could use for the development of a successful website to support a new business. Be specific in stating how these strategies will help the company achieve its goals.
Discussion 2
“Bootstrap Marketing and Advertising” Please respond to the following: Using the Internet or Stayer databases, find three (3) examples of bootstrap marketing strategies. Next, develop a bootstrapping marketing idea that will help promote a small business at a minimal expense. Be creative and thorough in developing the idea for this implementation. Assume you have an advertising budget of $1,500 to invest in a campaign promoting an upcoming “sale” or special event for your business. Your target customers are 25- to 45-year-old individuals with higher-than-average disposable income. Explain where you would invest your advertising budget and how you would generate free publicity to extend your advertising budget.
Assignment 1
Project Proposal Due Week 6 and worth 150 points
You have been selected to be the project manager (for a project of your choice). The project you choose here will be used again in Assignment 4 (Week 10) and you may be asked to reference this project in subsequent weekly discussions. The project that you decide to use should meet the key criteria of a project, such as (a) having a beginning and an end; (b) results in something being delivered to someone; (c) requires a series of activities that must be done to complete the project; and (d) requires resources (e.g, people, materials) to complete the work. The project can be one of a personal or professional nature.
Write a two to three (2-3) page paper in which you define the scope of your chosen project. In your paper you must:
1. Provide a brief summary of your chosen project.
2. Describe at least three (3) project goals and three (3) project objectives.
3. Identify the key customer(s) and at least two (2) stakeholders for your project. Remember, you are delivering the project to your customer(s); however, there are others (stakeholders) who have a vested interest in your project.
4. Describe at least three (3) key milestones and /or deliverables for your project.
5. Describe a high-level timeline that includes key tasks and deadlines.
6. Estimate the project’s overall cost and any key staffing and non-staffing resources needed.
7. Examine your project’s greatest challenge and provide a recommendation for addressing the challenge in question.
8. Format your assignment according to the following formatting requirements:
. Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page is not included in the required page length.
Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric:

Assignment 2: Feasibility Analysis  Due Week 6 and worth 135 points
“A feasibility analysis is a chance to open your eyes, ask yourself some very tough questions, then check to see whether your idea, as originally conceived, needs to be modified,refocused, or changed dramatically. (Or perhaps even scrapped altogether.)” (Abrams, as cited in Scarborough & Cornwall, 2015, p. 237).
With this assignment, you will be addressing the fundamental question: Does this business have profit potential?
Referring to the same business you either started or purchased in the first assignment, write a three to four (3–4) page paper in which you:
1. Conduct a feasibility analysis in which you research:
1. Industry and Market Feasibility
2. Product or Service Feasibility
3. Financial Feasibility
4. Entrepreneurial Readiness
2. Based on your assessment, does the business idea need to be modified, changed significantly, or abandoned? (Note: If you abandon the business idea, then you will need to select and analyze a new business that has profit potential.)
3. Include at least two (2) references outside the textbook.
Your assignment must follow these formatting requirements:
· Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
· Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
The specific course learning outcomes associated with this assignment are:
· Describe and analyze the necessary activities and key decisions to start a small business.
· Use technology and information resources to research issues in small business management.
· Write clearly and concisely about small business management using proper writing mechanics.
Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric.