Given the study was designed to examine personality descriptors within an Australian context, advertisements listing animals residing outside Australia
Method and Analysis Sampling Advertisements for the study were taken in two tranches from online Australian-based sale websites: Gumtree.com.au, Horsedeals.com.au and Horsezone.com.au. Search criteria for each website included all advertisements for equines for sale within Australia. Search string criteria are listed in the table below. An initial analysis selected a random sample of 300 advertisements: […]