Effective Media Relations: No Accident Conduct a mini-SWOT analysis on your organization, or on a non-profit organization that you volunteer for or are familiar with, in relation to its preparedness to conduct both reactive and proactive media relations. List the strengths, weaknesses, opportunities, and threats as they relate to possible media interest and the organization’s […]
What specific reasons might there be for an organization such as yours to seek attention from the news media, or to avoid it? Discuss how these reasons may differ in crisis situations as opposed to day-to-day operations. Choose several of the day’s news stories appearing in your local media. Decide which ones are likely to […]
without penalty, as it fails as presented. It does not meet the requirements of this assignment and this course because there is no news media relations in it. This course is about how to get free stories into the news media, and the assignment is a chance to show what you’ve learned in that regard, […]
