The classical SWOT analysis is one of the most familiar and most taught models in strategic management. Taking into account more contemporary concepts like dynamic capabilities and others, to what extent is SWOT analysis still fit for purpose in the new economy?From the perspective of a context of your choice critically evaluate the main strategic challenges that it/they may face in the 21st century. Critically evaluate the strategic concepts, tools, theories and ideas that can be useful to leaders in your chosen context to deal with these challenges.The what extent is military metaphor still useful as a lens to inform strategic management in the 21st century? What alternative lenses could be used and to what extent are they compatible, or in conflict with the military lens There is no one right answer.
The focus is on critical contrast, don’t spend a lot of your word count describing ideas, theories models that we have taught you. Assume we understand the models we taught you. Use your word count to critique and contrast. Use only enough description as is needed to advance your arguments.
This is an essay. Avoid bullet points and listing and we do not expect or encourage diagrams charts and tables in this essay.
Structuring the essay very important and please the resources provided.