One-Page Proposal Step-by-step Planning Guide
Part One: main title (in UPPER CASE BOLD at top of page) — What concise, yet powerful statement will condense the complete proposal into one clear, meaningful phrase?
Part Two: subtitle (in upper & lower case italics immediately below main title) — What concise, engaging secondary statement can be used to expand on the main title, give more detail, build interest, add “punch” and “hook” my reader into continuing to read?
Part Three: TARGET: (heading UNDERLINED UPPER CASE ITALICS w/colon — ENTIRE TARGET STATEMENT IS ALSO IN UPPER CASE, BUT NOT UNDERLINED) — what concise, plain language statement (beginning with “to”) will convey the primary intention of the proposal and answer the question, “What exactly will happen if I accept this proposal and it goes forward?”