Background: Stories on Instagram, the focus of this essay assignment, are especially attractive to marketers seeking ways to gain a proprietary audience for lead generation.
They provide ways to first build your proprietary audience, then engage them and ultimately steer them to website landing pages that invite an email opt-in for content upgrades, registrations and subscriptions. Instagram stories hosted by leading brands generally include the following categories:
1.Tutorials – often featuring make-up palettes, recipes, fitness tips and other personal or household tips.
2.Behind-the-scenes humanizing – day-in-a-life montages of the brand’s community service or background involvement in event planning
3.New launches – often serving as exclusive premieres with opportunities for followers to shore up details with their own feedback
4.User generated content (UGC) for motivation and follower acknowledgement – collectively building a collage of how followers applied something available through or espoused by the brand
5.Bottom funnel offers – quickly expiring deals Answer the following questions:
1.Why have short-form brand stories on Facebook (and affiliates Instagram and WhatsApp) and other social networks overtaken feeds on these networks?
2.Why does Instagram seem to be leading the way?
3.What makes short-form stories ideal for:
1.lead generation and lead nurturing
2.attracting new followers
3.engaging with followers
4.Identify a brand(s) and story screenshots of the brand(s) Instagram story that exemplifies best practices in the following five categories. Make sure to rationalize how the brand and its story(s) qualify for this best practice criteria by referring to the above explanations and referenced background materials/Story categories for lead generation
1.Marketing habits for lead generation
2.Attention getting elements/tactics for lead generation
3.Engagement elements/tactics for lead generation
4.Conversion elements/tactics for lead nurturing