Task 8 Ethics, Environmental, and Social Responsibility in Marketing: Write a 2-3 page description of how you might use this historical material in a research paper on the novel or story that you initially picked. How does this historical material relate to the literary material? What would you want to investigate further? What questions does the historical material raise about the literary material? While you do not need to present a thesis for this part of the assignment, you will need to present your ideas in an organized manner.

Investigate Ethics in Marketing

1. Read ebook chapter 4 section on ethical marketing
2. Read Issues in Marketing
3. Watch Marketing Strategy_ Ethical Behavior In Marketing- What Are Marketing Ethics
4. Watch

Investigate Green Marketing

1. Watch
2. Read What is Green Marketing
3. Read 5 Green Marketing Strategies to Earn Customer Trust
4. Investigate Top 5 Reasons Eco Friendly Companies Fail at Green Marketing

Investigate Social Responsibility in Marketing

1. Watch
2. Read Three Ways to Kill It With Socially Responsible Marketing
3. Read ebook Chapter 4 on socially responsible marketing
4. Watch

Find a company in the area where you live that is known for its environmental and/or social responsibility. If you can, set up an interview with a company representative. If you are not able to do this, then undertake secondary research on the company. Find out:

1. What the company representative believes to be environmentally or socially responsible means
2. What the company is doing that exemplifies this
3. Write a 2-3 page description of how you might use this historical material in a research paper on the novel or story that you initially picked. How does this historical material relate to the literary material? What would you want to investigate further?  What questions does the historical material raise about the literary material?  While you do not need to present a thesis for this part of the assignment, you will need to present your ideas in an organized manner.

Write a one to two-page report on your findings which you will submit for grading.
Use the three questions as your headings. Additionally, explain how well the company appears to be carrying out environmentally and socially responsible marketing. Does it meet the recommendations you have studied?