Social media strategy: How do you think an integrated social media strategy will align to your projected target market? Why do you think a business should use an integrated social media strategy? Justify and defend your response.

How might an integrated social media strategy, which leverages all three (3) media types (visual, video, and text), create more consistent and stable marketing results?
How do you think an integrated social media strategy will align to your projected target market? Why do you think a business should use an integrated social media strategy? Justify and defend your response.

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