Lincoln Electric: Venturing Abroad
•How as Lincoln Electric able to grow and prosper for so long in a difficult commodity industry when others failed and were forced out? What is the source of their success?
•What is the root cause of Lincoln’s failures to turn a profit on so many of the operations it acquired in other countries? Could its unique compensation system have worked in some of those operations?
•Should Lincoln Electric proceed with its investment in Indonesia? If so, how? What should the company’s approach be to employee compensation?