Choose the IMC elements (eg. Advertising, Direct Marketing, Digital, PR etc) you will use for your product and list objectives and reasons for using these strategies for them all.

IMC strategy

IMC strategy: choose the IMC elements (eg. Advertising, Direct Marketing, Digital, PR etc) you will use for your product and list objectives and reasons for using these strategies for them all. The company is “so good milk Australia” and the product is “Soy Milk”
The IMC elements chosen are:
1. Advertising.
2. Sales and promotions.
3. Direct Marketing.
4. Digital marketing.