How Can Annual Conference Events Retain Existing Customers and Attract New Ones. What Factors Affect Participants Increase On Annual Conference Events.

University course is International Event’s Management – Master’s Dissertation on the topic: How Can Annual Conference Events Retain Existing Customers and Attract New Ones. What Factors Affect Participants Increase On Annual Conference Events.
I have done primary research based on an event I worked on, which is Global DIY Summit. I will attach results of questionnaires, it will be good to draw some conclusions of that research and link it to how it affects customer retention. I will also provide background information about event and links to its websites.
I am attaching all guidelines and supporting material for assignment. Attaching secondary research papers, which can be used for some evaluation. My dissertation draft document has breakdown of sections which need to be followed in the flow of work. Research proposal document is a piece of work i have submitted to university before, for a separate assignment, so it can be used as part of dissertation as long as it does not flag as plagiarism. Please let me know if any more supporting information is needed, i have a lot.
Even is Global DIY Summit, this is website with info: https://diysummit.org/

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