Examination in what ways the sensing capability is used and developed pre or during crises.
“Critically evaluating the sensing capability of Middle Eastern based organisations in identifying potential crises”
At this point it is important to emphasise the need to build the narrative and flow of your writing more effectively. At the moment it reads a bit too much like a collection of quotes/reading material that is put together, but lacks a real purpose, flow and direction. We will suggest a flow of headings that your overview and building of the literature should take. You should then build the narrative in a coherent manner, using contemporary literature within this. Don’t be afraid to critique the literature and you should endeavour to also integrate contrasting viewpoints from the extant literature at times.
1. Introduction (1000)
What is a crisis – consequences of crises for organisations – best practice for handling crises – building toward argument that sensing/identifying and pre-empting crisis is potentially the optimal approach. (500 words )
Briefly talk about the unique nature of Middle Eastern based organisations and the challenges that this presents for crisis management – cultural / ethnic mix (300)
Statement of the purpose of the dissertation should only emerge after your narrative argues the need for more research on the early stages of crisis management and how the unique nature of the Middle Easter organisation impacts on this. Build the case for your study – make it a stronger justification for the need to examine these areas.
This section should conclude with a brief outline of the direction that the subsequent literature review is going to take, outlining the key areas being addressed (200)
2. Building the Theory (5500)
Crisis definition: key issues are addressed here but narrative needs to flow better and use more contemporary references. I would integrate the stages of crisis management into this section too, but begin to build the narrative around the early stages being critical. (1000)
Models of crisis management: good to give overview of entire process (300)
Examine them with the focus being primarily on the early phases (1000)
Literature on crisis sensing and identification in a separate section. A good bit of detail and critiquing would be required here. (1200)
You could then introduce dynamic capabilities. Again no harm giving an overview of the area (300), but the focus should in the main be on the sensing capability and see what literature you can find relating the sensing capability to crisis management. (1000)
A section examining and critiquing the unique attributes of Middle Eastern organisations. (200)
Also search the literature for anything relating to crisis management and the identification/sensing approach employed by these firms in these situations. (500)