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Why is it important to conduct a SWOT analysis? What are the weaknesses of a SWOT analysis? Why is that so?

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  • Please answer each question below.
  • Responses should be 150 words long
  • Please include and site 1 reference for each question using APA format
  • Each question can be answered individually
  1. Why is it important to conduct a SWOT analysis? What are the weaknesses of a SWOT analysis? Why is that so?
  2. Why is sustainable competitive advantage a critical strategy-making consideration?

 

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