To construct the first cash flow (cf1) at the very minimum, the new revenue from your strategy(s) must be discounted back to the present value by calculating BITE and that figure will be your cf for each year. cf0 (initial cost of your strategy), cf1 (discounted cash flow first year), r (opportunity cost of capital, the rate of the next best alternative use of cash/debt/equity resources).
NPV=-〖cf〗_0+ 〖cf〗_1/(1+r)^1 +〖cf〗_2/(1+r)^2 +〖cf〗_3/(1+r)^3 …〖cf〗_n/(1+r)^n
Specific recommended strategy and long term objectives
Explain why you chose the strategy, and discuss how much the strategy will cost to implement and how much new revenue your strategy will create. Include your action timetable agenda for accomplishing your strategy.