Understand the fundamental components of the business environment and the internal and external drivers for change implicit to it;
Identify competing interests among stakeholders and understand the implications of those competing interests.
Description of Assignment: Target length: 1,500 words
Task:
‘Find a multinational organisation of your choice and describe and evaluate the changing business environment of this company using appropriate theories, models and relevant examples.’
Requirements
This 1,500 words assignment is to be typed in an essay format. You are only allowed 10% more or 10% of the expected word count. The structure should include:
Expected Format of the Essay
Introduction:
In this section I would expect the best students to:
Discuss what we mean by The Business Environment
Consider why an understanding of The Business Environment is important
Explain any relevant theories/models in relation to the wider topic of the business environment.