In this activity, we will be exploring the ways survey design can affect the results of the survey. The purpose of a public opinion survey is to determine what the public thinks on any given issue. How well that survey reflects the actual opinions of the public is referred to as a survey’s “reliability.” Some key factors in ensuring that a survey generates reliable data are the representatives of the sample, as well as survey design, question wording, and the way the survey is administered.
Write ONE question that would appear on your hypothetical survey of College Students.
In addition, address the following questions:
What issue will your survey focus on? (Examples: course offerings, student services, extra curricular activities, etc.)
What population will you survey? (Examples: All students, new students, students in transfer degree programs, students in Workforce programs, etc.)
How will you administer your survey? (Examples: Telephone, email, etc)
How does your survey design ensure that the data your survey generates reliably reflects the views of College students on your chosen issue?