The objective of this exercise is to give you a chance to deal with the differing operational and
financial problems that are inherent in running a very small airline.
You are supplied with this manual and an Excel spread sheet.
The Air Longways Business Simulation will cover a simulated operation of one year. Your task
starts by reviewing its history from the data supplied, and then prepare an operational and financial
plan for the year ahead, setting out your business objectives and your strategy for achieving them.
At the end of the simulation you are to submit a text document with the strategy of about 1500 +/-
10% words.
The coursework should be submitted no later than 6 weeks after the end of the module. These
responses will be used as the basis of the competitive situation for the subsequent year and all your
fares and timetables will be compared against the plans from your fellow students to calculate the
profit that you would actually get in the new (and to you, unknown) competitive situation. The text
should explain the overall strategy and the market proposals and how you have implemented these
into an operational plan of fares, timetable, destinations etc. The text does not need to include much
review of the previous year; we are only interested in the future.