Customer satisfaction: Which sectors related to retail display the lowest ratings? From a retail strategy perspective, why do you think this is the case?
Berman and Evans reference the American Customer Satisfaction Index in Table 20-3 of the textbook. Go to the ACSI website at www.theacsi.org and explore the website for a few minutes. Next, go to the National, Industry, and Sector Results page at http://www.theacsi.org/national-economic-indicator/national-sector-and-industry-results. Examine the customer satisfaction results and answer the following questions: Which sectors related to retail display […]