MIC strategy.
MIC strategy: choose the MIC elements (eh. Advertising, Direct Marketing, Digital, PR etc) you will use for your product and list objectives and reasons for using these strategies for them all. The company is “so good milk Australia” and the product is “Soy Milk”
The MIC elements chosen are:
1. Advertising.
2. Sales and promotions.
3. Direct Marketing.
4. Digital marketing.