1. Perform a SWOT and PESTEL analysis for Amazon. (10%)
2. From the analysis in task 1, in your opinion, evaluate how the changes in PESTEL factors has influenced the Opportunities and Threats business. Critically comment on how the company is addressing their Strengths to negate Threats and Weakness affecting their Opportunities. (20%)
3. Compare and contrast the different styles of leadership. Comment on the current leadership and management style at Amazon. (20%)
4. Recommend a suitable leadership style that will match their management style and help Amazon grow further. Justify your choice using appropriate literature. (10%),
5. Comment on the Responsibility, Response and Obligations in their Ethics and Social Responsibilities in the processes at Amazon using evidence from your research. (20%)
6. The second part of the assignment will involve writing a reflection report on your experience in writing this report. In this you will reflect on the knowledge you gained from your research and how it benefitted in applying the theories to the practical framework of Starbucks. (20%)
1. Writing: Written in English in an appropriate business/academic style
2. Focus: Focus only on the tasks set in the assignment.
3. Length: Minimum 2000 to maximum 3000 words (Including reflection report)
4. Document format: Individual Report
5. Ensure a clear title, course, and Student ID number is on a cover sheet and a citations and reference list using Harvard Referencing Style throughout is also provided.
Research: Research should use reliable and relevant sources of information e.g. academic books and journals that have been peer reviewed. You are expected to have a minimum of FIVE different sources referenced.