Market Research
Germany’s largest food delivery web portal, , which boasts over 11,000 partner restaurants, recently announced that it has started accepting bitcoin for payments. The company is owned by one of the largest online food ordering websites in the world, (Helms, 2017). Although, by paying with bitcoin the company does not charge any additional costs – Paying with credit cards and Paypal, however, will incur a fee of 6%, according to – the number of customers using bitcoin payment are not significant.
In this regard, the company asked you as an external marketing consultant to check if this method of payment would be adopted more by the new generation, what are the challenges and how the company could facilitate and speed up the adoption process.
In this case, you decided to run a market research-survey to fulfill the objectives of this project.
• write a research proposal
• provide a comprehensive background for the research
• define the problem from marketing perspective and decision-making perspective
• design a main research question and objectives for this task
• explain how you would identify and recruit your participants.
• design your questionnaire to collect data.
• elaborate one data analysis method
• use graphs and figures to support your arguments.
• design a project timeline
Words: 3000 words
Writing Style: APA