Conduct a SWOT analysis for the firm in the case as well as 2 of the firm’s largest competitors. Compare and contrast the strengths and weakness of the three companies. Describe any opportunities and threats encountered by the firm in the external environment. Identify the firm’s internal strengths and weaknesses.(5)(18 points) Summarize and interpret key financial information including (a minimum of 5 years (if possible)prior to the date of the case. Include financial information for both the firm and the top 2 competitors. In addition, include industry averages of key financial information. Describe and analyze the firm’s prior business model and strategy. Has the strategy been successful? How has the firm’s strategy influenced the company’s performance? What key elements of the firm’s strategy have led to the companies above or below-average profitability?