Journal: Starting Your Marketing Plan
Make sure you have completed the Learning Activity in this unit before you start this Assignment.
Before you begin your marketing plan, you must determine your target market, or who will most likely need and/or want your product or service. The second “P” of the four P’s of marketing stands for Place, or the distribution of your product or service. Where and how will the customer obtain your product or service?
Complete the following checklist items in a minimum 250-word response, double-spaced, in Times New Roman 12-point font with an additional title page.
Describe the target market.
Describe the “place” or distribution (the second “P” of the four P’s) that addresses the target market in your marketing plan.