Describe the thinking behind the Business Plan, as set out at the start of the simulation game. Include your generic strategy, the targets set, and your chosen market segments.

Q1. Research skills – 600 words

Compare the UK sneaker market in 2019 and 2020 in terms of revenues, sales, price, market shares of brands and any other indicators that you consider relevant. Based on your analysis, on the articles/video below and other relevant sources, comment on the changes to the supply and demand of sneakers in the UK brought about by the Covid-19 pandemic.
Please include your own charts using Excel as far as possible.
Vogue Business
Bloomberg Technology – video link
Q2. The simulation game – 600 words

Describe the thinking behind the Business Plan, as set out at the start of the simulation game. Include your generic strategy, the targets set, and your chosen market segments.
Explain your team’s decisions during the game; include at least one decision per category – management, purchasing, marketing, staff and financial.
Q3. Demonstrate that you can apply concepts learned in the module – 600 words

Analyse the decisions of your group using the concepts below. You need to apply the concepts to the game – this may involve creating a table using information from the game or calculating a value using data from the game. You also need to interpret the results and use them to discuss game related decisions.
Ansoff matrix
Break-even point and target profit
Profit-maximising price
Q4. The external environment – 200 words

What did you feel were the most uncertain elements you faced in the external decision ‘environment’ and how did you overcome these? In your answer, include the broader business/economic environment, and the actions of rival companies.
Q5. Team working skills – 200 words

What were the group’s ground rules and processes for conflict resolution?
Provide the examples of successful team-working during the game
What would you do differently next time you work on a team project?