Rationale
The rise and adoption of technology within business practices means that in order to meet the needs of changing consumers within a new purchase journey, organisations have had to adopt an omnichannel approach to processes and services. Technology and data analytics are now employed throughout the business and influence strategies from product development to final delivery. This is particularly relevant in a global trading environment where business practices are encouraged to be sustainable. should understand the significance of adopting Omnichannel strategies throughout business processes and services including marketing and supply chain management. By critiquing the omnichannel practices of a global company of their choice they will be able to demonstrate an understanding of omnichannel best practice and the strategic importance of this to a business.
Written in a report style – 3000 words
The aim of the assignment is tot evaluate how the chosen company has adapted its strategy and business processes to trade in a global omnichannel environment(i.e. how ‘omni’ are they?). The portfolio should be presented in a business report format, with sections addressing the following areas:
Clear Introduction 200 words- Overview to the company SWAROVSKI under consideration (brief History), then including the platforms and trading formats (websites, apps store etc) that they engage with