Explain how “The Story of Change” is an effective communication tool to help a communication issue or problem.

Exercise #1 (p. 231 Denning text). Write a persuasive Popular Press paper on “The Story of the Change” based on an organizational communication issue/problem.

Be sure to include the title of the outlet where you could submit your article, the journal or website, along with the publishing guidelines when you submit the assignment.

Write your paper according to the guidelines of the publication. Do not write a research paper or for a “peer-reviewed” nor “refereed” publication.

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Two common methods to approach this assignment:

1. Use the format on p. 231 as a guide to write your paper.

2. Explain how “The Story of Change” is an effective communication tool to help a communication issue or problem.

How can I contribute to Inc.?
For guest blogging or writing posts to Inc.com, please email contributors@inc.com.

You will have to send a detailed description of

A) Who you are

B) Why you’d make an excellent contributor

C) What you’d like to write about

D) A list of a dozen or more headlines for articles you’d like to write, as well as

E) One of your sample articles (approximately 500 words).

Only do this if you plan to contribute for at least six months. We don’t publish one-off op-ed-style articles. Every week Inc. editors review the contributor proposals sent to this email address, and—though we have to be quite selective—contact those standouts we’d like to more formally consider.

Without the requirements listed above, you can’t make it to the next stage of the process.

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