This Competency Assessment assesses the following learning outcome:
MT355M2-2: Discover an appropriate research design to address a market problem.
Marketing researchers are faced with making research design decisions on a regular basis. Developing the ability to determine an appropriate research design for a study is critical to the success of the research. Researchers must have a thorough understanding of the purpose of a research study before making research design decisions.
Using the Random Scenario Generator (RSG), you will provide an applicable research design for the given situation. You will be prompted to select 1 of the 3 options for each of the variables. Once you have selected from each variable category, the resulting scenario is to be the basis for your work on this
Assessment. Each student’s scenario will be documented.
In this Assessment, you will demonstrate your ability to choose a research design for a marketing research study, using the following criteria:
Conduct a literature review using secondary data to inform research design decision-making.
Formulate hypotheses for a research study.
Explain the independent and dependent variables for a research study.
Determine an appropriate research design to address the problem.
Conduct a marketing environmental scan.
Explain why the research design was chosen.
Compare the three basic types of research designs.
Explain pros and cons of exploratory, descriptive, or causal research.
Explain the appropriate data collection methods for a chosen research design.
Use reasoning skills supported by a minimum of three peer-reviewed research resources to substantiate your research design decision-making.
Minimum Submission Requirements
This Assessment should be a Microsoft Word document written as an informative essay in a minimum of 1,000-words (4–5 pages), in addition to the title, reference, and appendix pages.
Respond to the questions in a thorough manner, providing specific examples of concepts, topics, definitions, and other elements asked for in the questions. Your paper should be highly organized, logical, and focused.
Your paper must be written in Standard English and demonstrate exceptional content, organization, style, and grammar and mechanics.
Your paper should provide a clearly established and sustained viewpoint and purpose.
Your writing should be well ordered, logical and unified, as well as original and insightful.
A separate page at the end of your research paper should contain a list of references, in APA 6th edition format. Use your textbook, the Library, and the Internet for research.
Be sure to use in-text citations where appropriate and reference all sources. Your sources and content should follow proper APA citation style. For additional help with writing an informative essay and APA 6th edition formatting, please visit the Writing Center, accessed through the Academic Success Center within the Academic Tools area of the course. (Your paper should include a title page, be double-spaced in Times New Roman 12-point font, include correct citations, use Standard English with no spelling or punctuation errors, and list correct references on the reference page.)
If work submitted for this Competency Assessment does not meet the minimum submission requirements, it will be returned without being scored