Chapter 1 What is communication? One cannot not communicate. Watzlawick, Beavin and Jackson, Pragmatics of Human Communication, 1968his chapter provides a general introduction and background to the whole book by explaining four important aspects of communication: 1 How we experience communication, and how this experience can be analysed. 2 How communication serves our personal, social, economic, creative and play needs. 3 Ways of describing and explaining communication processes