AMAZON INC.
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Report Proposal
Why Amazon?
Since the inception of the company in 1994, Amazon.com, Inc. has grown tremendously and is currently the largest e-commerce marketplace in the world (Grover and Teng, 2001). The interest of this report is to assess how this company has managed to disrupt well-established industries through innovation in technology and mass scale of products.
Research Question
How does Amazon distinguish itself from its competitors such that consumers favour this merchant over other e-commerce marketplaces?
What I Need to Answer the Question
1. How does innovation contribute to the success of Amazon, Inc.
2. How does Jeff Bezos’ style of leadership influence Amazon’s sales?
3. How does Amazon, Inc. retain its customers?
4. What is the company’s biggest threat and how is it responding?
5. What is the organisational structure of Amazon, Inc. and how does this influence its business model?
Sources of Information
The main source of information for this report will be peer-reviewed articles that have been previously published to assess the performance of Amazon.com, Inc. Although these are readily available, some articles require special access and may take time to reach the authors or the websites where they are withheld. Further, I intend to use periodicals for my business report that offer analysis about Amazon and the leadership of Jeff Bezos. The primary source in this study are the interviews which will be administered to the firm’s customers. The purpose of the interview process is to obtain first-hand information why most people prefer Amazon as an e-commerce marketplace over other merchants. Specifically, the goal is to understand how the factors such as price, innovation and convenience influence the decisions of the consumers. The interviews will be conducted in the form of questionnaires administered online. The participants will be prompted to give their reviews and send their answers after which they will be analysed. The findings will assist in acquiring first-hand information why most customers are loyal to this merchant. Additionally, this information is crucial to understand what strategies used by Amazon have been successful and their impact on the consumers. This will take approximately two weeks to send the questionnaires and expect feedback.
Report’s Objectives
The core objective of this study is to evaluate how Amazon.com reaches its customers, and the strategies that it uses to retain them. To achieve this, this report will consider some of the popular business strategies that the merchant uses. The paper will assess other factors like the leadership style of Jeff Bezos and the organisational culture which certainly contribute to the success of the organisation. However, this study will not consider the role of the employees at Amazon, Inc. and the methods of delivery that the firm uses. However, it will explore its marketing strategy and the impact on the consumers. E-commerce is a steadily growing field and the new players in the market have revolutionised the way business is done (Andal-Ancion, Cartwright, and Yip, 2003). With new entrants in the market, Amazon has to change the way it reaches out to the clients to remain relevant and the giant in the market. As such, this report will also evaluate the potential threats that Amazon faces and how it responds to these challenges.
Report Structure
This report will commence with a brief background about Amazon.com, Inc. to establish the basis for researching about this organisation. The introduction will equally discuss the aims and objectives of this report. At this point, the methods and parameters of this research will be included. In the methods section, the report will comprise the list of equipment used and an explanation of the procedures used. Also, this section will explain the sources of the materials used and convey some of the challenges used in the procedures used to collect information. The study will also present the results of the methods section and research conducted. Afterward, the study will offer an analysis of these results in the discussion section. The points will be arranged in a logical manner that is easy to follow. It will include headings and subheadings that will create a structure for the material. The report will then summarise the findings of the reports and give recommendations that Amazon.com should follow to improve the business.
References
Andal-Ancion, A., Cartwright, P. A. and Yip, G. S., 2003. The digital transformation of traditional business. MIT Sloan Management Review, 44(4), pp. 34-41.
Grover, V. and Teng, J. C., 2001. E-Commerce and the information market. Communications of the ACM, 44(4), pp. 79-85.