understand Safety Culture’s products and their potential use cases.
Use one or more of the innovative thinking approaches you’ve learned in this subject to develop a proposal for a new Safety Culture product, product extension, or new use of an existing product. This proposal is to be presented to the CEO.
The proposal must contain the following:
A description of the new product or product extension and how it fits with Safety Culture’s mission and its existing products
Description of your innovative thinking process that led to the proposal
A supportable hypothesis about who the customers will be • The value proposition to the customer group
How Safety Culture can establish a sustainable competitive advantage with the product
Detail the internal capabilities Safety Culture need to have to deliver this product
You do NOT need to provide detailed financial analysis. There is no minimum word count for your proposal, just a maximum. Your proposal is meant to convince the CEO and board of Safety Culture to back your idea, so be as creative with the format as you believe appropriate.