a business must have a strategy, then the strat-egy must necessarily have parts. What are those parts? portrays, a strategy has fiveelements, providing answers to five questions:•Arenas: where will we be active?•Vehicles: how will we get there?•Differentiators: how will we win in the market-place?•Staging: what will be our speed and sequence ofmoves?•Economic logic: how will we obtain our return