In an approximately 500-word response, complete the following:
• Formulate a critical response to Guest’s (2011) article, addressing how HR professionals might measure the effectiveness of their own efforts and how they might test ideas about HRM practice in their own contexts, also focusing on the the concept of human capital management (HCM) advanced by Armstrong (2006).
• In formulating your Key Concept Exercise, consider the following questions:
o What measures, metrics or tools might HR professionals use to assess the effectiveness of HRM and/or HCM, and/or its contribution to business performance?
o What types of questions might an HR leader, or other organisational leader with HR responsibilities, be able to answer in his or her own context about how to improve HRM/HCM effectiveness?
o In organisations with which you are familiar, what types of information about HRM/HCM effectiveness and business performance were available? What types of information might have been useful in improving management practice?