use 5 of the following tools
: SWOT, Value Chain & Competitive Advantage & Benchmarking, Porter’s Five Forces
: Strategy-making and excuting process
: Five Generic Competitive Strategies
: Strategy-Enhancing Measures (offense, defense, strategic move, merge, integration, alliances)
: Features of global competition and 3 types of strategies
: Diversification
: Strategy Execution Process
: Culture