• Operational characteristics (e.g. route structure, traffic volume and growth)
• Marketing and competitive situation (e.g. marketing strategy, main competitors, alliance strategy)
• Financial performance (e.g. profitability, costs, revenues/pricing)
• Environmental policy (e.g. reduction of main impacts, off-setting)
It will be helpful to draw comparisons from rival or comparable airlines. You also need to show an appreciation of the general characteristics of the airline industry.