As a result of globalization, many health care organizations have established facilities in other countries. These international endeavors have created new challenges for marketing products and engaging potential consumers. For this Discussion, you examine the impact of globalization on international health care organizations and recommend marketing strategies.
To prepare:
- Select a U.S.-based health care organization that has opened or is planning to open a branch in another country.
- Consider the impact of global marketing on the success of the branch facility.
Post a cohesive response to the following:
Briefly describe the health care organization you selected. Assess the impact of global marketing on the success of the organization’s branch facility. Include specific marketing strategies that may improve the organization’s international success. Then, evaluate competitive advantages for this organization in relation to medical tourism. Support your response by identifying and explaining key points and/or examples presented in the Learning Resources.