| MARKETING CHANNELS AND LOGISTICS
Assignment/Coursework for 2018/19 |
| Assessment Title: |
A State-of-the-Art Review and Company Analysis: Use of new Technologies in Logistics and Supply Chain and their implications for Sustainability |
| Contribution to overall module assessment: |
100% |
| Word or Page Limit (if applicable): |
3000 Words (NOT including references, title page and appendices) NO 5% margin |
| Assessment Type (individual or group): |
Individual |
Main Objective of the assessment
The purpose of this coursework is to develop skills in tying together theory and practice so that you gain valuable insight into the significance of marketing channels and logistics as a realistic activity.
TOPIC: How BIG DATA analytics can contribute towards a sustainable supply chain?
Description of the Assessment
The individual coursework assignment relates directly to the learning outcomes of this module and should consist of two parts – A and B:
Part A: State-of-the-Art-Review (1500 words)
In Part A, provide a state-of-the-art review on “Use of new Technologies in Logistics and Supply Chain and their implications for Sustainability” specifically discussing the trends, opportunities and challenges in this field using up-to-date academic journal articles and other articles.
A state-of-the-art review should consider mainly the most current research in the given area or concerning the given topic. It often summarizes current and emerging educational trends, research priorities and standardizations in a particular field of interest. The review must aim to provide a critical survey of the extensive literature produced in the past decade, a synthesis of current thinking in the field. It may offer new perspectives on an issue or point out an area in need of further research. [1]
To conduct the analysis and review, search and use journal articles/papers published in the last ten years in some of the following academic journals (e.g.):
- International Journal of Production Economics
- Supply Chain Management: An International Journal
- International Journal of Production Management
- Journal of Operations Management
- Journal of Supply Chain Management
- International Journal of Production Research
- Production and Operations Management
Finally, present your state-of-the-art review in 1500 words by reading and analyzing papers published in the above listed journals in the last ten years.
Part B: Company Analysis (1500 words)
In Part B, you are expected to critically analyse the supply chain processes of any one of Fortune 500 companies. Once you have selected the company you would like to examine, prepare a report of 1500 words making sure you include the following in your analysis:
- A brief background of the company (300 words).
- An evaluation of the company’s supply chain & how new technologies contribute to its sustainability indicators (1200 words)
Part A and B Overall Requirements:
- References: A “References” section is required to be included at the end of the coursework. This section will include the details of all the references used for both Part A and B in the coursework (minimum 15 journal articles ABS 3* and 4*) as per Brunel University Library’s referencing style.
- Appendix: Additionally, you may include an “Appendix” section after the “References” section. This section will not be considered for calculating the number of words.
- Total Word Count: The assignment should be completed in report format of no more than 3000 words in total not including references, title page and appendices.
Submission Instructions
The report must be prepared as a pdf file and submitted using the completed coversheet via Wiseflow assignment submission feature by the deadline. The file must have the following format:
StudentID-cw2.pdf, e.g. 06983782-cw2.pdf
Assessment Criteria
UG grades and grade point bands [Senate Regulation 2 (2009 starters onwards)] are: A++ (17), A+ (16), A (15), A- (14), B+ (13), B (12), B- (11), C+ (10), C (9), C- (8), D+ (7), D (6), D- (5), E+ (4), E (3), E- (2), F (1)
| Criteria |
A (A*, A+, A, A-) |
B (B+, B, B-) |
C (C+, C, C-) |
D (D+, D, D-) |
E/F (E+, E, F) |
| Content:
correctness and completeness of analysis;
(60%)
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Evidence of excellent and comprehensive research into the subject matter. All analyses are correct and interpreted at an exceptional level. The examples and theories are relevant to the assessment task.
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Evidence of very good research into the subject matter. All analyses are correct and interpreted at an excellent. The examples and theories are relevant to the assessment task.
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Evidence of good research into the subject matter. All analyses are correct and there is a high level evidenced by interpretation of theories and facts. The examples chosen are, for the most part, relevant to the assessment task
|
Evidence of satisfactory research into the subject matter. Most of analysis is correct and there is some evidence of sufficient interpretation of theories and facts. The examples chosen are, for the most part, reasonably relevant to the assessment task. |
There is no evidence of satisfactory research into the subject matter. Analysis is incorrect and/or incomplete. The examples chosen are likely not to be reasonably relevant to the assessment task.
|
| Writing quality and style:
narrative; grammar and punctuation; spelling; language use; length
(20%) |
The writing quality and style is excellent. There is an excellent narrative. The grammar and punctuation are error-free. There are no spelling mistakes or incorrectly-used words. There are no long, confused or unwieldy sentences which detract from legibility. Material taken from other sources is accurately paraphrased; the text/style/content is that of the writer. It is within the word limit of 2500 words and is not less than 2250 words in length.
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The writing quality and style is very good. There is a very good narrative. The grammar and punctuation are near error-free. There are very few, if any, spelling mistakes or incorrectly used words. There are very few, if any, long, confused or unwieldy sentences which detract from legibility. Material taken from other sources is very well paraphrased; the overall text/style/ content is for the most part that of the writer. It is within the word limit of 2500 words and is not less than 2250 words in length.
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The writing quality and style is good. There is a good narrative. The grammar and punctuation is reasonable. There are a few spelling mistakes, incorrectly-used words, and/or long, confused or unwieldy sentences which detract from legibility. Material taken from other sources is well paraphrased; the overall text/style/ content is generally that of the writer. It is within the word limit of 2500 words and is not less than 2250 words in length.
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The writing quality and style is adequate. There is a reasonable narrative. The grammar and punctuation is adequate. There are a number of spelling mistakes, incorrectly-used words, and/or long, confused or unwieldy sentences which detract from legibility. Material taken from other sources is only adequately paraphrased; some of the overall text/style/content is that of the writer but with some of the style of the original source(s) evident. It is within the word limit of 2500 words and is not less than 2250 words in length. |
Many, or all, of the following apply: poor writing quality and style; poor narrative; the grammar and punctuation is poor; there are many spelling mistakes, incorrectly used words, and/or long, confused or unwieldy sentences which detract from legibility; material taken from other sources is inadequately paraphrased; the references are either non-existent or inadequately cited and presented; it is either above the word limit of 2500 words and is not less than 2250 words in length. |
| Structure:
segmentation; sequencing; (10%) |
The account is presented in a professional manner; there is very clear and logical sequencing.
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Very good demonstration of the aforementioned criteria, but lacks the clarity in structure and presentation.
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The coursework is presented in a satisfactory report format, meeting most of the aforementioned criteria; there may be a few limitations in the logical flow between the sections, making parts of argument less easy to follow. |
The structure of the text is adequately highlighted by use of appropriate sections and paragraphs; there is reasonably clear and logical sequencing.
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Many, or all, of the following apply: the introduction may be missing or, if present, lacks an adequate overview and motivation for what follows; the structure of the text is inadequate; the ordering lacks a clear and logical sequence. |
| References / Referencing
(10%) |
Excellent use of references which are accurately cited and presented in the text and in the references section.
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Very good use of references which are accurately cited and presented in the text and in the references section.
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Good use of references which are for the most part accurately cited and presented in the text and in the references section. |
Adequate use of references which may not always be accurately cited or presented in the text or in the references section. |
Weak use of references which are not accurately cited or presented in the text or in the references section. |
Academic Misconduct, Plagiarism and Collusion
Any coursework or examined submission for assessment where plagiarism, collusion or any form of cheating is suspected will be dealt with according to the University processes which are detailed in Senate Regulation 6. You can access information about plagiarism here.
The University regulations on plagiarism apply to published as well as unpublished work, collusion and the plagiarism of the work of other students.
Please ensure that you fully understand what constitutes plagiarism before you submit your work.
Late Coursework
Please refer to the College’s Student Handbook for information on submitting late, penalties applied and procedures in the case of mitigating circumstances.
[1] http://www.elsevier.com/__data/promis_misc/edurevReviewPaperWriting.pdf
