The following learning outcomes will be tested in this assessment:
1 Critical understanding of advanced marketing strategy and its significance in variety of contexts (global and local)
2 Assessment of the drivers affecting choice and implementation of marketing strategy
3 Evaluation and application of appropriate theories and models underpinning the strategic marketing process in an organisation
4 Evaluation of strategic options and planning of effective strategic marketing programmes for survival and sustenance of different organisations (public sector and private sector)
Skills
5 The ability to develop appropriate research and analytical skills
6 Creative, innovative, critical thinking and effective communication of complex ideas
The assignment is based around the energy company BYD energy.