Write a critical appraisal on the rise of gym shark, what has been the role of media, PR and marketing in creating this rise.
A British brand, born and bred that has seen exponential growth over the last 3 years. What is their trick? How have they done it? Breaking into a mature industry like the sports apparel industry, competing with established goliaths such as Adidas and Nike, some would say was a crazy decision. Ben Francis and his […]