What determines if they will be early adopters of the emerging products

Market and Strategic Overview GymHugz (previously branded EarHugz), is an international brand operating within the fitness industry. The company, which was founded in 2017, predominately sells a range of unisex sweat-resistant headphone covers. Despite tremendous success within the market over the last 3 years, the demand for protectors stagnated in March 2020, following the outbreak […]

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