Identify internal strengths and weaknesses of the retailer as well as external threats and opportunities associated with the industry and its competition.
Students are required to complete a project which involves them “acting in a consulting capacity” for a top 100 U.S. based retailer. Each student will select one of the top 100 U.S. based retailers and analyze in depth the overall strategy of this retailer. At the conclusion of the project students will make recommendations for […]