What information technologies were adopted for the new strategy?
Questions: What’s Lego’s strategy circa 2002 (i.e., pre-Knudstorp)? What’s the “new business model” that Knudstorp referred to on p.2? Why is that important to rebuilding Lego? How has Lego’s strategy evolved to take on this new business model? Evaluate this strategy using the framework(s) discussed in this session’s lecture and/or text chapters. What information technologies […]