Choose three airlines and compare/contrast the different pricing strategies they are following. • What benefits do airline customers seek when they buy air travel tickets? • What external and internal factors affect airline pricing decisions?
Marketing in Action: Low Cost Airlines Take Off Analyze the following case study from the Hunt Library: Hudson. S. & Hudson. L. (2017). Marketing in Action: Low Cost Airlines Take Off. r, In M. Waters (Ed.). Marketing for tourism, hospitality & events: A global & digital approach. London. UK: SAGE The case explains the growth […]