What is my job or role in this situation? How will the message affect me and my organization?
AIDA PERSUASIVE STEP-BY-STEP ANALYSIS AND PLANNING GUIDE For persuasive messages, strategically build your approach with a four-step process: i) capture the reader’s Attention, ii) stimulate Interest, iii) develop Desire, and iv) encourage Action. Part One: Analyzing your message and your audience: 1. What is the main reason for writing this message? 2. If I could […]