What roles do product attributes and perceptions of attributes play in the positioning of a product? Can an attribute common to several competing brands contribute to a successful positioning strategy?
Choose a company or product that would compete with your resturant business. Describe the overall market (such as the hotel market or, more defined, resorts or B&B) and potential market segments therein. Identify a market segment the competitor has targeted and explain how the competitor has differentiated itself from its competitors to position itself in […]