explain its main concepts and, based on it, examine the competitive forces faced by the company.
Identify and evaluate the resources and capabilities of the company using one of the strategy frameworks (VRIN or Dynamic capabilities).
Using an example of the company’s strategic alliance, critically evaluate their decision using one of the strategy approaches (Transaction costs, horizontal integration, vertical integration, or Inter-firm cooperation).
Conclude your essay with a summary.
In preparing the assignment, you will need to carry out your own research in order to find out more about the organisations, their strategies and the external environment within which they operate.