When one considers the benefits of social capital, they will discover many. For example, it creates a sense of shared value to the people who are connected in the network, especially when cooperation, trust, and mutual exchange are high. In addition, bonds with friends and family can be especially important when it comes to providing emotional, social, and economic support. Equally important are the three main advantages to networks: private information, access to diverse skill sets, and power.
For this week, please discuss the following:
What are some ways in which you can use your own network to attain your goals? How can marketing and information technology be beneficial in reaching your goal?