Your paper should be in a Microsoft Word document, Arial Font 12, Double Spaced, 1” margins all over the paper. Follow APA throughout the paper which includes citations and references. It should be succinct and to the point.
It should incorporate terminology and concepts discussed in class, and include answers to the following:
1. What is meant by Marketing Myopia.
2. Give an example of Marketing Myopia using a company you perceive to be suffering from this. Identify and explain the specific marketing myopia problem in this company, as defined by the Levitt article.
3. Analyze and explain why it occurred at this particular company, and why it occurs in companies in general.
4. What are the implications for this (or any) organization who has Marketing Myopia?
5. How can the company overcome it? What are your strategy recommendations?